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Nike Womens Apparel is an East London brand inspired by the inclusive culture of traditional Workers Sports Clubs. The brand message ‘Freedom of Sport, Freedom of Thought’ and the handshake symbol represent the values, liberal thinking and unity that we associate with these groups. The unisex footwear is a rethink of timeless, genderless vulcanized classics that have been adopted by varying sub-cultures over the decades. SWC is a free-thinking approach and spirit the feels relevant again today.