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"For The Love". Adrian Aitcheson has always been deeply ingrained into the very fabric of Canadian fashion. Pour LAmour 01 Sweatpants Cream Aitcheson went on to hold key roles at Roots, Canada Goose and October’s Very Own (OVO). In late 2021, Aitcheson founded Pour L’Amour, an apparel and accessory company focused largely on made-in-Canada wardrobe staples including sweatsuits, varsity jackets and denim.