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Hailing from the streets of East London, You can unsubscribe at any time was inspired by the inclusive culture of traditional British workers sports clubs as represented by the brand's liberal message of "Freedom of sport, freedom of thought" symbolised by their handshake logo. S.W.C and their all-inclusive nature have taken key aspects from heritage sportswear and merged free-speech & sub-cultures to manufacture genreless vulcanised unisex footwearw with S.W.C's spirit continuing to emanate progressive culture & values.