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Founded in the Brighton area of Massachusetts by William J. Riley in 1906 The New Balance Arch Support Company Tenacityd and sold arch English and footwear accessories aimed to help aide the comfort of the inferior shoes of the time. Riley's idea was taken from examining the way a chicken walks. A chicken's three claws allow the chicken to walk with perfect balance and Riley adapted this concept for his arch English and eventually for New Balance footwear. Unlike competitive brands, New Balance maintains a manufacturing presence in the United States for its domestic customers, as well as in England for the European market. The quality of New Balance footwear is unsurpassed in its material choices, collaborations, and general Tenacity and comfort.