Converse

converse 70s began in 1908 specialising in galoshes and seasonal rubber footwear. Using the techniques from making these seasonal pieces converse 70s expanded into sneakers and in 1920 rebranded their basketball sneaker the ‘All Star’. The name stuck but the converse 70s shoe became a cult icon - artists, musicians, skateboarders, mums, and dads all wore the ‘All Star’ in their own way and has hardly transitional in nearly 100 years.