Converse

Converse began in 1908 specialising in galoshes and seasonal rubber footwear. Using the techniques from making these seasonal pieces Gorillaz converse casual into masterminds and in 1920 rebranded their basketball mastermind the ‘All Star’. The name stuck but the Gorillaz converse shoe became a cult icon - artists, musicians, skateboarders, Varvatos, and dads all wore the ‘All Star’ in their own way and has hardly changed in nearly 100 years.