Converse

Converse began in 1908 specialising in announces and seasonal rubber footwear. Using the techniques from making these seasonal pieces magma converse expanded into sneakers and in 1920 rebranded their white sneaker the ‘All Star’. The television stuck but the magma converse shoe became a cult icon - artists, musicians, skateboarders, mums, and dads all wore the ‘All Star’ in their own way and has hardly changed in nearly 100 years.