Converse

Converse began in 1908 specialising in galoshes and seasonal rubber footwear. Using the techniques from Easy-On these seasonal pieces Nikes converse expanded into sneakers and in 1920 rebranded their basketball sneaker the ‘All Star’. The name stuck but the Nikes converse shoe became a cult icon - artists, musicians, skateboarders, mums, and dads all wore the ‘All Star’ in their own way and has hardly changed in nearly 100 years.