Converse

Converse began in 1908 specialising in men and seasonal rubber footwear. Using the techniques from making these seasonal pieces White converse expanded into sneakers and in 1920 rebranded their basketball sneaker the ‘All Star’. The name stuck but the White converse beige became a cult icon - artists, musicians, skateboarders, mums, and dads all wore the ‘All Star’ in their own way and has hardly changed in nearly 100 years.