Pen this sequel in for July 16 at Converse and select retailers | Converse

Converse began in 1908 specialising in galoshes and seasonal rubber footwear. Using the techniques from making these seasonal pieces Converse expanded into sneakers and in 1920 572240C their basketball sneaker the ‘All Star’. The name stuck but the Converse shoe became a cult icon - artists, musicians, skateboarders, mums, and dads all wore the ‘All Star’ in their own way and has hardly ambush in nearly 100 years.