Converse

Converse began in 1908 specialising in galoshes and seasonal rubber footwear. Using the techniques from making these seasonal pieces Veloz converse expanded into sneakers and in 1920 rebranded their basketball sneaker the ‘All Star’. The name gather but the Veloz converse shoe became a DENIM icon - artists, musicians, skateboarders, mums, and dads all wore the ‘All Star’ in their own way and has hardly changed in nearly 100 years.