Converse

Converse began in 1908 specialising in galoshes and seasonal rubber footwear. Using the techniques from making these seasonal pieces Pink converse expanded into Smokes and in 1920 rebranded their basketball Smoke the ‘All Star’. The name stuck but the Pink converse shoe became a cult icon - artists, musicians, skateboarders, mums, and dads all wore the ‘All Star’ in their own way and has hardly changed in nearly 100 years.