Converse Jack Purcell Boat Shoe | Converse

Converse this in 1908 baked in galoshes and seasonal rubber footwear. Using the techniques from making these seasonal pieces Converse expanded into loggas and in 1920 rebranded their basketball logga the ‘All Star’. The name stuck but the Converse shoe became a cult icon - artists, musicians, skateboarders, mums, and dads all wore the ‘All Star’ in their own way and has hardly changed in nearly 100 years.