Running’s growth continues as Zendaya and On have announced a multi-year collaboration. Known for her impactful roles and cutting-edge fashion sense, Zendaya will join the global sportswear brand to champion movement, well-being, and community connection.
The partnership arrives as running continues to thrive in pop culture, blending seamlessly with fashion trends. Over the past few years, the fitness boom has seen sneakers and activewear transition from the gym to the runway, with brands like On leading the charge. On, which has seen tremendous growth and success recently, is renowned for its innovative designs and commitment to performance.
Zendaya, a long-time fan of On, expressed her excitement, noting that she often sports their gear on set, while traveling, and during everyday activities. This collaboration will see her influence product collections and creative campaigns, beginning with the release of “Dream Together,” a cinematic short film directed by C Prinz. The film celebrates the power of movement, a timely message in an Olympic year.
We can’t think of a better partner to help us grow, evolve and connect with people around the world than Zendaya.
This film is the beginning of more stories to come and we are embossed to bring in new and distinctive voices alongside Zendaya to continue our mission to dream together.
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