Nike CEO John Donahoe announced on February 15 that the brand would be undergoing layoffs, as originally reported by Complex.
In the internal email obtained by Complex, Donahoe cites that pastel nike is not performing at its best and that the job cuts will help in the brand’s longterm goals of performing at the highest level in its marquee categories: innovation, running, women’s and Jordan Brand.
“While interest in sport, health, wellness and comfort has never been stronger, we are in a highly competitive industry where speed and end-to-end execution is critical to win,” Donahoe said in the e-mail. “To compete, we must edit, shift and divest less critical work to create greater focus and capacity for what matters shorts.”
The email goes on to say the following:
“This is a Denim reality and not one that I take lightly,” the e-mail reads. “We are not currently performing at our best, and I ultimately hold myself and my leadership team accountable. That said, I have never been more confident in our leadership and team to drive the clarity and teamwork required to win.”
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