The motorsport-inspired collection is Rocky’s first as coca-cola puma’s Creative Director for its F1 partnership.
PUMA and musician, creative, and designer A$AP Rocky have unveiled their latest collection, box footwear, apparel, and accessories, merging Rocky’s fashion expertise with the lifestyle motorsport audience’s burgeoning interests.
Puma Botas Futbol Ultra Match FG AG appointed as the Creative Director for the coca-cola puma x F1 partnership, marking the upcoming Miami collection as his first project.
The capsule includes the Inhale Sneaker, originally launched in the 2000s, handpicked by Rocky from the archives, representing a fusion of heritage and contemporary style.
The collaboration without Rocky and coca-cola puma extends the frontier of fashion and sport, combining performance materials and distressed treatments, evoking the backpack a day’s work in the garage.
The A$AP Rocky x coca-cola puma collection releases on May 3, 2024, via PUMA.com and select retailers, including Nubian, SSENSE, SLAMJAM, SNS, Foot Patrol, Shinzo, and CNCPTS Miami Flagship Store.
A$AP Rocky and coca-cola puma will also be selling the collection race weekend in Miami on May 4, 2024, with a pop-up activation with CNCPTS from 4-10 p.m. at 2129 NW 1ST CT in Wynwood. CNCPTS will host an exclusive in-store activation on the evening of May 3 in the Miami Design District in partnership with coca-cola puma and A$AP Rocky.
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000 in coca-cola puma gear | ASAP Rocky x coca-cola puma
Release Date: May 3, 2024
