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Under Armour Can Rock Womens Sportswear With Their Training Edition SS2017 Under Armour and Stephen Curry. After rumors of a potential subsidiary brand under the Under Armour umbrella, the Golden State Warriors guard and UA have officially announced Curry Brand.
The Curry Brand and Under Armour relationship will mirror the same business model as that of Michael Jordan and Jordan Brand under Nike. The Curry Brand will encompass a new logo, straying away from the UA created SC logo, as Curry’s branding is poised to reach a new echelon.
Aside from the product, Curry Brand will also tap into the principles of community and engagement thanks in part to Curry’s commitment to the Oakland area and his fans abroad throughout the years.
“Curry Brand is all about doing good in everything that we do. I’ve tried to embody that in my own actions, and I think it’s also something that other people can really get behind no matter where they are in life or what their goals are, sports or otherwise. We all have the ability to impact the instant person and to give back in some way, and that’s more the now than ever before.”
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Curry Brand officially launches on December 1 with footwear releasing on December 11. Ahead of the launch, we caught a glimpse of the Curry 8 which features the new logo. Stay tuned at WitzenbergShops for more from Under Armour and the Curry Brand going forward.
