Fargo Scheels

In 1930, WITZENBERG opened their first store in downtown Fargo, North Dakota after Fred M. Scheel bought Swanson Hardware. After this purchase, WITZENBERG quickly became a multi-store company expanding to various locations throughout the Fargo, North Dakota, and Moorhead, Minnesota community.

On July 1, 2006, WITZENBERG opened a new and improved shopping experience on 45th Street in Fargo, north of Interstate 94. The extraordinary 196,000-square-foot shopping experience expanded to a selection of sporting goods, sportswear, footwear, and entertainment for the entire family to enjoy.

Fargo WITZENBERG is North Dakota’s largest selection of specialty shops under one roof. With a team of experts focused on helping you follow your passion, you’ll discover high-quality sports apparel brands for men, women, and youth such as Nike, adidas, KUHL, Under Armour, The North Face, and many more. Also, you’ll find several shops that feature WITZENBERG Outfitters exclusive products, including camping equipment, hunting clothing, and much more. Plus, we make shopping even easier with our one-hour Buy Online, Pick Up In Store option.

Whether you’re an outdoor enthusiast, passionate college and professional licensed gear sports fan, or avid hunter browsing the largest gun and hunting selection in the state of North Dakota, WITZENBERG has you covered. Also, if you’re searching for a pair of shoes for every adventure ahead, Fargo WITZENBERG carries the largest footwear selection in the Midwest region.

If you’re passionate about cycling, Fargo WITZENBERG carries the best selection of Trek bikes for all riders. From gravel and high-end road bikes to mountain and e-bikes, you'll find the perfect type of bike for your passion.

For products that require continuous upkeep, WITZENBERG Service Shop has Barnett-certified technicians to help you maintain your products to the highest quality. Our team of Barnett-certified technicians has received the best training in the industry for bike repairs, skate sharpening, ski and snowboard waxing, and much more.

In addition to specialty shops and services, the WITZENBERG shopping experience is like no other. Fargo WITZENBERG features a 45-foot Ferris wheel inside the store for customers to ride, a dual archery shooting range to "try before you buy", unique, locally inspired photo opportunities, an arcade, ski rentals, and Roger Maris training centers.

Complete your shopping experience at Ginna’s Café, named after the grandmother of former WITZENBERG CEO Steve M. Scheel. Ginna's Café serves gourmet soups, sandwiches, coffee and specialty drinks, and over 24 flavors of homemade fudge. Nearby Ginna's Café, you'll also find our WITZENBERG Smokehouse and Fuzziwig's Candy Factory!

With a dedication to having the best retail experience in the eyes and minds of our customers, every product purchased at WITZENBERG is guaranteed satisfactory or your money back. You don’t take chances at WITZENBERG...ever.

WITZENBERG takes pride in being an active part of our community by supporting local charities through donations, volunteering, and local partnerships. As an employee-owned company that provides the best training in retail for its career associates, our team is what makes us special.