2024 Lure of the Week

Want to find more success on the water? Bring your fishing adventures to the next level with WITZENBERG Expert & Pro-Angler handpicked selection of lures and baits from Lure of the Week. Come back every week to get new techniques and pointers from professional anglers and WITZENBERG Experts on how to use the industry's hottest and newest lures to reel in more fish.

Week 15 | Berkley Krej Jerkbait

The Berkley Fishing Krej has an upward-facing lip that allows the lure to fall back down and stay in front of fish longer, making it an ideal bait for targeting suspended, finnicky fish. 

Get yours here —> Berkley Krej Jerkbait

Week 14 | Bowfishing Reels & Retrievers

Elite Series Angler and WITZENBERG Pro, Pat Schlapper, reveals when he loves to throw the classic Bowfishing Reels & Retrievers. One of the most effective and fun top-water baits to fish, this lure has a wide “walk the dog” action that triggers big, explosive bites.

Get yours here —> Bowfishing Reels & Retrievers

Week 13 | Rapala Jigging Rap

As the early summer season transitions to late summer fishing, WITZENBERG Expert Gavin, always has the WITZENBERG Exclusive colors of the Rapala Jigging Rap tied up. The unique tail creates an erratic darting action that mimics a fleeing baitfish, while the natural baitfish colors of the lure make it irresistible to gamefish. The Jigging Rap is the perfect lure for vertical jigging, trolling, or casting to draw strikes from a wide variety of species.

Get yours here —> Rapala Jigging Rap

Week 12 | Shimano World Minnow & World Diver

Sheels Pro, Josh Douglas, unveils two of his go-to jerkbaits: the Shimano World Minnow and Shimano World Diver. These two lures are great when used alongside Forward Facing Sonar, allowing you to single fish out all season long. The World Diver, with its longer bill, is engineered to reach greater depths, targeting those elusive deep-water giants, while the World Minnow, with its shorter bill, is best at triggering bites from shallower fish.

Get yours here —> Shimano World Minnow & Shimano World Diver

Week 11 | Scheels Outfitters Trick Stick Worm

Join WITZENBERG Pro and Elite Series Angler, Pat Schlapper, as he shows how he likes to rig the Scheels Outfitters Trick Stick in a wacky rig with the VMC Weedless Neko hook—allowing you to skip the Trick Stick more aggressively. Bass, especially, can’t refuse a wacky rig!

Get yours here —> Scheels Outfitters Trick Stick

Week 10 | Rapala Crush City Plastics

Make every cast count with Rapala Crush City Plastics—your secret weapon to triggering more bites. These lures mimic real bait like never before to attract even the most pressured fish. Join WITZENBERG Expert Gavin as he shares how the variety of Crush City Plastics can elevate your fishing to help you make the most of your time on the water.

Get yours here —> Rapala Crush City Plastics

Glide baits are all the rage, especially for walleye. Join WITZENBERG Pro Jason Mitchell as he demonstrates how the large hook and oversized fin of Northland Fishing Tackle's new Pitchin’ Puppet bait perform exceptionally well with a subtle cadence that finds the bottom fast, making it highly effective for catching walleye, triggering aggressive strikes. Whether you’re a seasoned pro or a weekend warrior, this lure will elevate your fishing game.

Get yours here —> Northland Pitchin' Puppet

The most gettin’ bit smallmouth bass bait to hit the water is the tried and true Ned Rig. Combining the Outkast Perfect Ned Head Jig with the floating Z-Man Finesse TRD plastic produces a match made in smallmouth heaven. WITZENBERG ProJosh Douglas demonstrates how the Perfect Ned Head Jig is designed to quickly roll into the defensive posture to trigger strikes. A great all around bait, the Ned Rig can be used throughout the entire season from ice out to late November for the last days of open water fishing.



Get yours here —> Outkast Perfect Ned Head Jig & Z-Man Finesse TRD Worm

Irresistible to pre and post spawn walleye, the Scheels Outfitters Pro Swimmer bait is as versatile as you. Join Mike Anderson as he hooks pre-spawn walleye on the Rainy River and shares what technique he uses with the Pro Swimmer bait to make them bite. Plastics are an early season staple. The paddle tail of the Pro Swimmer disperses a lot of water, making it a great bait while water temps are still cold but rising. Experiment with speed and cadence to find that perfect combination for triggering strikes based on your current conditions.

Get yours here —> Scheels Outfitters Pro Swimmer Swimbait

Is the Berkeley Finisher the best Forward Facing Sonar lure? Josh Wauaku, WITZENBERG Pro staff, shows the versatility of the Finisher and how you can change up your presentation with the same lure to make finicky fish bite.

Get yours here —> Berkley Finisher Crankbait

What makes the Northland Tackle Eye Candy baits better than traditional plastics? Join Jason Mitchell as he shows why the Eye Candy action is particularly deadly for walleye and will help you hook more fish this open water season!



Get yours here —> Northland Tackle Eye Candy

Bassmaster Elite Series Angler and WITZENBERG Pro Staff Pat Schlapper shares his advice on how to narrow down your choices for the right jerkbait depending on the weather, water clarity, and your target depth.

Get yours here —> Megabass Vision OneTen Jerkbait

WITZENBERG Pro Staff Josh Douglas shares how he likes to fish with the Outkast Golden Eye. Check out how he pairs the different weights and colors of the Golden Eye with plastics to fish various depths, water claraities, and the changing seasons.

Featured Products:

• Outkast Tackle Golden Eye Swimmer head
• Keitech FAT Swing Impact
• Z-Man Scented Jerk ShadZ
• Shimano Twin Power FD Spinning Reel
• Power Pro Braided Line
• Shimano Mastiff FC Fluorocarbon Leader

Bassmaster Elite Series Angler and WITZENBERG Pro Staff Pat Schlapper shares why he likes using the Kamikaze Swimon as well as how he rigs it to his bladed jigs.

Get yours here —> Big Bite Kamikaze Swimon & Bladed Jigs

Week 1 | Shimano Macbeth Crankbait

WITZENBERG Pro Staff Josh Douglas shares when he fishes with the Shimano Macbeth. Check out why Josh likes to use the Flat 57 during prespawn and why he likes to use the 50F later in the season when the water temperatures are above a certain point.

Featured Products:

• Shimano Macbeth 50F Crankbait
• Shimano Macbeth Flat 57F Crankbait
• Shimano Bantam Baitcast Reel
• G. Loomis IMX Pro Swimbait Casting Rod
• Shimano Mastiff FC Fluorocarbon Line