032c: Grosse Freiheit
#Blog

032c: Grosse Freiheit

032c is a media and fashion company founded by Joerg Koch in Berlin. It began as a magazine but the brand now also creates ready-to-wear collections and community-catalysing experiences on a global scale.
The mission of every 032c production is to inform, provoke, and activate the imagination.
The latest collection by 032c is called "Grosse Freiheit" which means "big freedom" in German. The collection stands for process over perfectionism: "Große Freiheit is a method and mindset for creative production. It is a means of allowing – a system based on desire, not control; on reception, not rejection. Große Freiheit accepts the conditions as a means to change them."
The term 'Große Freiheit' is also connected to our hometown Hamburg as it is the name of a well-known street in St. Pauli which is loose around the corner from our store. Reason enough to shoot an editorial of the collection in our neighborhood.
You can find selected items of the "Grosse Freiheit" collection in-store and online at our shop.⁠
 
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